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Why you should avoid retargeting – and how you can advertise instead.

Why you should avoid retargeting – and how you can advertise instead.
Retargeting is a relatively new type of advertising that is sweeping through business circles everywhere. Basically it is a method for businesses to show ads to previous visitors of their site and then get them to come back. Sounds good, right? No, and it's going to burn through your hard-earned cash. When a person visits…
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Why You Need to Switch to WordPress Now

Why You Need to Switch to WordPress Now
The Internet is dynamic, it changes every microsecond of every day and doesn't wait for any business to catch up. Your business needs to be in a constant state of virtual flux if you want to keep up and WordPress lets you do this. By utilizing a few (or a few dozen) plugins, you can…
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9 Essentials Your Business Website Needs

9 Essentials Your Business Website Needs
1) A blog. This is almost too obvious, but I see site after site that refuse to maintain a blog. It's a fresh way to keep your visitors (or customers) engaged, and it provides search engines with a wealth of new information to index. 2) A sitemap. Yes, the trusty sitemap is still important to…
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Thinking about a one-page site? Don’t!

One-page sites seem to be popping up everywhere, but the latest trend isn't always the most effective one. Here are some reasons why... -You lose out on "SEO juice". With a one page site you only have a single page for keywords, content, and descriptions. However, search engines like when you have different keywords on…
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5 Website Security Steps You Need to Take!

Website security is becoming more and more important as bigger transactions are happening online. Here are some steps you can take to ensure you AND your customers are protected. 1.) Make sure your hosting company is secure. Many hosting companies regard security as something that is needed, but not a focal point. We here at…
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